{
  "brand": "Moujave",
  "version": "1.1.1",
  "canonical_standard": "docs/standards/moujave-brand.md",
  "content_reference": "docs/brand/moujave-content-reference.md",
  "public_asset_root": "https://moujave.com/assets/brand/",
  "governance": "/assets/brand/asset-governance.md",
  "motto": "Explore. Build. Repeat.",
  "signature": "Built with curiosity.",
  "mission": "Build technology that creates freedom to explore.",
  "vision": "Create more time for adventure.",
  "descriptions": {
    "one_line": "Moujave is a personal adventure in exploring, building and creating.",
    "short": "Moujave brings together technology, projects, learning and the outdoors—building useful things that create more freedom to explore.",
    "standard": "Moujave is a personal workshop for exploring, building and creating. It brings together technology, products, infrastructure, games, learning and genuine outdoor adventure. The aim is simple: build useful things, stay curious and create more time for what matters."
  },
  "bios": {
    "very_short": "Exploring, building and creating.",
    "social": "Building useful technology, products and projects that create more freedom to explore. Explore. Build. Repeat."
  },
  "palette": {
    "obsidian": "#09090B",
    "carbon": "#18151F",
    "moujave_purple": "#7C3AED",
    "trail_lavender": "#A78BFA",
    "mist": "#F5F3FF",
    "granite": "#71717A",
    "alpine_teal": "#2DD4BF",
    "sunrise_amber": "#F59E0B"
  }
}